Victoria’s Secret in Italy, by popular demand the American giant of lingerie and swimwear, arrived in the Bel Paese. The Victoria Secret Models have made each show an event so memorable that it becomes every time a show only one able to enchant anyone. Percassi Antonio, owner of Atalanta, has managed to bring in Italy the famous US chain.
We had already anticipated the store in Milan Victoria’s Secret a while ago, but 2015 will be the year when the American giant will land permanently on Italian soil. By the end of this year the brand of underwear will find its place on the shelves and in the windows of the major cities.
Antonio Percassi will be the franchise partner who will import in our country, the brand and its identity through a network of sales. It is a successful entrepreneur, who in addition to being linked to the football club Atalanta is the head of a chain of cheap cosmetics (Kiko) and holder of several outlets and shopping centers such as Orio Al Serio. The Victoria’s Secret stores in Italy will be added to the more than 1000 present all over the world, including 900 in the US only for a turnover of several million dollars.